Our mission at Vivacity Sportswear is to outfit women so that they can look, feel, and perform beautifully.
When we mean women, we mean real women: curvy, tall, short, athletic, busty, and not so busty women out there. We mean women who lead busy lives and want clothes that work with their life styles. We are talking about real women like you and me!
We want to celebrate women in all they do by offering an inclusive sportswear collection in Misses and Plus sizes that is comfortable, fashionable, functional and flattering – tops, bottoms, dresses and jackets made with high quality, easy care, stretch fabrics.
It bothers us that we are still dealing with impossible beauty norms in the media and elsewhere: have these folks stepped out the door and seen who are today’s amazing women? Are they truly asking what do today’s women like, what are they accomplishing and how are they doing it all?
Who are these folks anyway making these assumptions about what beauty looks like? I would hazard to guess that most of these decision makers are not women who are 5’11” and size 2.
As part of our campaign to celebrate women in our gorgeous shapes and forms, we started #FitKnowsNoSize www.fitknowsnosize.com, an online collaborative platform, encouraging women to share stories of personal experiences, guidance, and tips.
At Vivacity Sportswear, we are thrilled to be part of Body Positive Week to help shatter the unattainable beauty images pervasive in today’s media and instead celebrate the real beauty of today’s women.