Thinking outside the box- Froc Box

Frock Box 

Frock Box was created for you. Women of every age, shape and size . We recognize that dressing your best, helps you feel your best and that’s what it’s all about. Whether you’re a mom who can’t seem to catch a minute for yourself. Or someone who can’t stand the chaos of the mall. Maybe you just can’t keep up with the trends or find something cute in your size… we’re here. You’ll be paired with a personal stylist who will help select items just for you every month that will be delivered right to your door. 

It is our goal to help style women across Canada while supporting local businesses.  We are proud to promote, sell and purchase from numerous handmade Jewelry & Accessory Vendors across the country.  We are always looking for innovative partners and opportunities to deliver excellence in service and on-trend clothing to our subscribers.  While our team and products have grown, the three of us are still here!  We read your comments, listen to your struggles and relish in the ‘I feel like its Christmas every month’ comments we often receive.  We are working toward bettering our services to effectively serve our subscribers and to ensure value. 

Can you share a little bit about what inspired you to start the Frock Box? 

A shared love of fashion and a realization that after having kids, we just didn’t have the time to think about ourselves anymore! Since then we’ve met so many women across Canada that don’t like to shop for themselves, don’t have access to shopping centres and most commonly women who don’t have the time….and with that Frock Box was born!

What is it about the Frock Box that makes your company unique?  

We provide a service that brings a stylist right to your door! Our stylists choose specific pieces of clothing for each subscriber based on their style profiles. Subscribers then have the ability to try clothing on at home and only pay for what they want to keep and send us back the rest with free shipping included. We also bring in pieces that are unique, trendy and hard to find locally. 

How long was the process was from knowing there was a need in the market to actually launching the company? 

It happened very quickly –one day we were chatting at a local coffee shop and a month later we had women signing up! 

What is your educational and career background?  Is it in line with what you do now? 

The three of us have brought unique backgrounds into what we feel has been a perfect mix. Jenna Hill (owner) brings a background in graphic design, marketing and photography. Jeanie Borremans (co-founder) spent most of her career working as a fashion buyer in Toronto and Shanlyn Cunningham (co-founder) has a background in commerce with experience running her own event business.  

Tell me about the process for customers to purchase a box 

Its quite simple! Women choose which box they would like to order and then complete a style profile. Our most popular option is the Favourites Box. Subscribers pay $24.95 monthly and receive five hand-picked pieces which they can try on at home. They only pay for what they would like to keep and return the rest to us with free shipping included. Subscribers can expect to receive their box within 10-14 business day upon sign up.  

What has the feedback been from your customers so far?  

We love hearing how empowered women feel in the clothing we send them. We often hear its like Christmas morning when their parcel arrives.  

What are some of the challenges to styling curvy women?   

Ensuring the clothing fits properly in all the right places and encouraging women to not hide from their curves! We want women to LOVE the clothing they’re in. 

Where do you source your products and how do you decide what goes into each box? 

The majority of our clothing comes from North America however our jewel box accessories are all made by Canadian vendors. Our stylists work really hard to hand-select items for each subscriber individually based on their style profile.  

Why kind of clothes do you carry (styles, variety, sizing, etc) 

We have a bit of everything – tunics, leather leggings, double hoodies, colored denim, dresses, jumpsuits, midi skirts, business wear and of course all the current trends. We carry sizes small to 3XL and select items that are good quality and true to size.  

The plus-sized fashion industry is booming. Why do you think it’s taken so long for women of bigger sizes to really be seen  

We feel that plus size fashion is finally get the attention it deserves! Maybe the fashion industry is starting to see that women of all sizes want clothing that will make them look and feel their best! We try to bring in trend-forward pieces for all our subscribers from small – 3XL.  

What plans do you have in the future for the Frock box that you can share with us? 

We’ve had a lot of requests for a men’s Frock Box so it might be something you’ll see!  

How can people subscribe and try your service? 

They can subscribe online www.frockbox.ca and decide which box they would like to subscribe to. Fill out a quick style profile and leave the rest to us. You should receive your box within 10-14 business days upon sign up. 

Social Media: 

https://www.facebook.com/frockbox.ca 

https://twitter.com/frockbox 

https://www.pinterest.com/frockbox/ 

https://www.instagram.com/frockbox.ca/ 

 

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