Fabuplus4

Why Advertise with FabUplus

FabUplus magazine connects your brand with both print and digital readers quarterly by providing information on health, fitness and lifestyle for the curvy community. Each issue is packed with healthy recipes, workouts, lifestyle articles and stories from FabUplus readers

WHY advertise with FabUplus?

FabUplus is distributed at newsstands across Canada in paper format and our digital format is designed for tablet and mobile phones.

Magazine readership is strong with 91% of Americans reading magazine media. The top 25 print magazines reach more adults (+48%) and teens (+193%) than the top 25 regularly scheduled primetime TV programs. (Magazine Media Factbook 2014)

Magazine advertising reaches readers. 59% of readers took action or plan to take action as a result of exposure to specific print magazine ads and magazine readers recommend products and services to others. Magazines outperform TV and online media for critical purchase drivers in consumers.
(Magazine Media Factbook 2014)

In 2013 the digital media audience grew 84% from 9.2 to 16.9 million. In 2013, 64 million digital magazine issues were downloaded, which is approximately 300,000 every day.
(MRI, Spring 2012 vs. Spring 2013)

FabUplus is a health, fitness and lifestyle magazine dedicated to women with curves.

Our goal is to empower, encourage and inspire women to maintain a healthy lifestyle no matter what your size.

Size does NOT define one’s health and fitness level, and FabUplus Magazine celebrates a woman’s inner curves.

The unique editorial content relates to the plus sized community, engaging and informing women to be fit, healthy AND curvy at the same time.

Editorial Mix

Health
Nutrition is about eating a healthy and balanced diet. What we eat provides the energy and nutrients we need to be healthy. FabUplus wellness section aims to deliver a clearer understanding about nutrition and health while educating and nourishing the curvy population. FabUplus Magazine encourages women to love their unique bodies while developing a weight-neutral, health-centered approach to life.

FabUplus Magazine is committed to providing recipes that are nutritious and delicious, easy to prepare, and are healthy alternatives that the whole family will love. These recipes teach our readers that by making relatively minor changes to the ingredients in standard North American family meals can make a huge difference to your overall health.

FabUplus is a community of women that inspires and motivates each other, lifting them up when challenges arise. Inspiration and motivation is the cornerstone of what drives us, pushing and trying to find the willpower when our curvy women need it most. FabUplus mind section offers the motivation and inspiration and support during the challenges that we often face.

Fitness
The fitness and exercise content within FabUplus is specifically tailored for the size 14+ community. Modified exercises, beginner, intermediate and advanced moves along with detailed step by step instructions that support all levels of fitness for curvy women. FabUplus Fitness offers helpful tips, fitness, and engaging content that inspires women to move.

Lifestyle
FabUplus lifestyle column is essential to the curvy women of substance. The bold and daring content is edited in the context of the “here and now” world we live in and addresses issues that matter to women of size. The FabUplus lifestyle section features editorial content that includes helpful tips on beauty, fashion, and relationships.

Curves
FabUplus Magazine empowers and encourages our readers to accept their bodies as beautiful. Our Curves section does not want to change who our readers are but to celebrate who they are, curves and all. Learning to love the skin that you are in is a challenge for most people. FabUplus Magazine curves section is dedicated to providing body-positive content that encourages body acceptance at any size.

Readers Voice
FabUplus Magazine dedicates 15% of its editorial content in each issue to its readers and subscribers. Readers are encouraged to submit articles, photos or video of their FabUplusness on a regular basis. Readers and subscribers will share their health fitness and lifestyle journey with the curvy community.

2017 Editorial Calendar

Spring – March 1 2017 – SPRING FLING

  • Spring
    • Is all about new beginnings – breaking free from negative body image into a new found sense of freedom that comes with loving and appreciating your body. In this issue we share tips for breaking through those bad body days and triumphantly entering into a new relationship with your body that is filled with gratitude.
  • Summer – June 1, 2017
    • Walking out into confidence – being confident in your body both on the inside and the outside is one of the first steps to breaking old negative body image patterns. Trying new things confidently, and how to become more confident is our theme for this issue.
  • Fall – Sept 1 2017
    • Is all about Fashion – in this issue we explore how to build your wardrobe as a plus size shopper, how to try on new outfits and explore your sense of style and fashion outside of your comfort zone.
  • Winter – Dec 1, 2017
    • Come out of hibernation this winter with our December issue! Winter is typically the time of year when we think of hibernation – let this winter be the year where you boldly show your new found confidence by going against the grain and letting yourself sparkle.

FabUplus Audience

FabUplus is the perfect platform to communicate with an extremely targeted audience of successful women dedicated to living their best life.

FabUplus attracts readers that are into health, fitness, lifestyle and have curves.

There are 105 million women in North America who wear a size 14 and above. The current magazine media landscape features models and editorial content that make up only 5% of the population. FabUplus Magazine aims to change that landscape by providing a editorial content that caters to the 105 million 14+ women in North America. FabUplus Magazine focuses entirely on curvy women and their broadly tailored needs, as well as celebrating and normalizing the curvy figure along the way.

FabUplus targets readers age 25 to 55 who are size 14 and above. Our targeted audience is college educated, professional, affluent and success oriented with an annual household income of $60,000 per year.

Rates

FabUplus Magazine is now offering INTRODUCTORY advertising rates until June 2017.

When it comes to the curvy community, FabUplus is where it is at.

Become a featured vender with multiple ad size options, so you can choose the size that fits your needs. If you’re looking for enhanced visibility and increased business, advertise with us.

 

 

 

 

 

 

 

 

 

 

Advertising Size Opportunities:

Full Spread
Inside Front Cover
Inside Back Cover
Back Cover
Full Page
3/4 page vertical
1/2 page vertical
1/2 page horizontal
1/4 page vertical
1/4page horizontal
1/6 page vertical
1/6 page horizontal
1/8 page vertical
1/8 page horizontal

** All ads are in full 4 color, black and white ads are not available.

For further information regarding digital and web advertising rates, marketing opportunities, sponsorship options, or to receive our full media kit, please contact sales@fabuplusmagazine.com.

Closing Dates

Spring
On-Sale April 1
Ad Closing Date January 15

Summer
On Sale June 1
Ad Closing Date April 15

Fall
On Sale September 1
Ad Closing Date July 15

Winter
On Sale December 1
Ad Closing Date October 15

ACCEPTED FILE FORMATS

  • PDF – PDFX1/a files are preferred. For best results, all PDFs must be created via Adobe Distiller or Adobe InDesign’s direct export.
  • Native File Formats – AI, EPS (not DCS), TIF, JPG (highest compression settings only), PSD (layered where applicable), and INDD/IMDL. We do not accept native files from Corel Draw, Quark XPress or Microsoft products.

** Please note that all non-PDF supplied ads will be converted to a PDF to our specs for output.

FILE SUBMISSION

  • Files can be submitted via email, Dropbox or WeTransfer.
  • All native files must be compressed: stuffed or zipped. When uploading material, it is important to provide accurate and complete details as requested.
  • When sending email to our Production Coordinator, include name of advertiser, publication and issue date.

PROOFS

Colour matching cannot be guaranteed unless a professionally calibrated, industry standard colour match proof is provided.

CRITERIA FOR ACCURATE OUTPUT

  • Resolution – Images must be at a minimum 266 ppi when placed at 100% of final size in ad. **300 ppi preferred.
  • Trapping – Do not supply trapped files (trapping is handled in prepress to our printer’s specifications).
  • Colour – All files should be created and supplied in CMYK. RGB, Spot Color and files with ICC profiles will be automatically converted on intake and some color shift may occur.
  • Crop Marks – must be offset a minimum of p9 or 1/8” from trim edge.Registration marks are not required.
  • Fonts – All fonts must be converted to outlines in the native file to ensure accuracy. All live text will be automatically converted to outlines as part of our intake process.
  • 4-Colour (boosted) Black – The use of black made up of 4 colors of ink should be avoided in text and fine lines to avoid quality issues. Maximum ink density of any area must be no more than 300%.
  • Boosts – Large areas of black should have a color boost added to prevent show through of objects. We recommend 20c/20m/20y for best results.
  • Overprint – White and light colored text and objects should be set to knock out from the background.
  • Borders – Please include a border on all fractional ads; minimum 0.3pt.
  • Bleeds – minimum 1/8” required. Ensure that bleeds are included in settings for PDF creation. DO NOT include bleeds in fractional ads that do not have bleed specs provided.
  • Dimensions – Please double check ad Mechanical Specs. More information is available from your production coordinator if required.

**Note: Files will be automatically rejected, and new material requested, for
border, size and bleed issues.

For any additional questions regarding ad specs please contact sales@fabuplusmagazine.com

Advertising Terms & Conditions

The following are certain terms and conditions governing advertising published in FabUplus magazine (the “Magazine”). Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents other than this Rate Card will be binding on Meredith Corporation (“Publisher”), unless Publisher agrees to such terms and conditions in writing.

AGENCY COMMISSION AND PAYMENT
Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement.
Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment.
If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply.
Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents.
Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within ten (10) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at Rate Card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency.
No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on ad space charges may not be applied to production charges.
Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space.

CANCELLATION AND CHANGES
Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable.
Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion.
The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates.

PUBLISHER’S LIABILITY
Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.
Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS.
The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits.

MISCELLANEOUS
Advertising agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine contains no copy, illustrations, photographs, text or other content that may result in any claim against Publisher. Advertising agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any damages and related expenses (including attorneys’ fees) arising from the content of advertisements, including, but not limited to, claims of invasion of privacy, unauthorized use of names or pictures of living persons, trademark infringement, copyright infringement, libel and misrepresentation.
Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use.
The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter.

ADDITIONAL COPY AND CONTRACT REGULATIONS
For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon.
Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher.
Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher.
Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate.
If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to advertiser’s earning discounts.

REBATES AND SHORTRATES
Publisher shall rebate Advertiser if Advertiser uses more ad space than the quantity of space on which billed ad rates were based. Failure to use all such ad space shall result in higher ad rates. In such event, Advertiser will be shortrated and owe Publisher an additional sum based on the difference between the billed rates and higher rates.

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5 Steps to a Wonderful Life Without Dieting

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These are the EXACT same steps that we have used to transform the lives of hundreds of women helping them to stop being ashamed of their bodies.

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5 Steps to a Wonderful Life Without Dieting

Freebie-cover

These are the EXACT same steps that we have used to transform the lives of hundreds of women helping them to stop being ashamed of their bodies.

Powered by ConvertKit
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