William Kinsey is a rarity in the plus size fashion industry. There are many men at the top of straight size high fashion houses as designers but when it comes to plus size fashion the baton, has generally been taken up by women. William has developed an online mall for the best finds in plus size fashion, all under one roof. Sophisticated Curves was first conceived back in 2012 as a solution to the problems his wife was having in finding fashionable clothes in her size. It finds the best, contemporary clothes in sizes XL to 5XL and showcases clothing that flatters the curves of all women. The online store utilizes the affiliate marketing concept to showcase fashions from various designers and earn money when site visitors click through to purchase the perfect outfit. The concept of this virtual mall allows for consumers to browse from one place online for a variety of different retailers, helping them find the perfect item instead of clicking through scores of websites or searching endlessly at the mall, where they may not find what they are looking for. Success has come with much patience and persistence while continually developing what his customers love. In terms of finding that formula for success, William says that it has been great to bounce ideas between him and his wife to see how they might work. William plans to add more designers for even more choice. The designers he covets include Yona New York and Art Machek because they produce beautiful clothing for women of any size. The social media side of the business is always growing and he finds many of his customers and contacts on there. This venture has been a lot of fun for him and he wants to continue growing. We at FabUplus think that the idea of the virtual shopping mall that William Kinsley has developed is a great way to shop for clothes from the comfort of your own home with great ease. We love that William has made it that much easier for women of all shapes and sizes to find stylish, curve-hugging, and fashionable wear.